Benetton PlayI don’t know what to make out of it, but apparel makers Benetton has launched a website called BenettonPlay.



In the Toy Box there are four games:



i. Flipbook: Where you create your own animations and share them with mates and strangers

ii. Odd One Out: It is like the IQ test standard that asks you to pick out the odd one from a set of figures. The challenge is to see if you match up to the global high scores

iii. Doodle: Where you scribble with strangers and test your power of non-verbal communication

iv. Orbit: This one allows you to create your own music. You can choose your beats, samples and then rip it. Once you are done, you can send your work to your mates around through emails.



The games certainly have a good deal of appeal for those who spend long hours on the net working. I would say it is a very good idea that occurred to Benetton after their ads.



Check it out here.