D3 Publisher has launched a number of fake game mock-ups and has created a several such fake fansites and a full back catalog of fake previous Matt Hazard games as part of a viral campaign in order to promote and support the upcoming Matt Hazard video game. Some of the fake games include one that looks like a 16-bit action game and an 8-bit side-scroller. Though there are many fake stories and fake ‘facts’, one must know that it is all part of the promotional campaign and not get confused with it as being real. This makes me wonder if viral campaigns are really ethical and could be opted as part of game promotions.

Via: 1UP