The Sims advertisng onlineEA is conducting a massive ad campaign online as well on TV to support the release of The Sims 2 on game consoles.



The campaign carries the prase “How Do You Play?” focussing on each player’s ability to customize anything inside the game as they please. The game will be covering every single available console actively being sold in the US. The ad campaign also features a new film genre where gamers capture footage of themselves and then edit it together with a narrative. The new genre is called machinima.





I guess its something like asking for extra cheese and less bacon on the pizza at one of your favorite pizza outlets.





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