Most of the gaming community has already lost interest in the traditional media such as TV and radio. ESPN, one of the most important TV channels that are dedicated to sports, has been long trying to keep youngsters hooked to their TV screens. Much of the competition arises from the video games and the virtual reality they provide. ESPN thus has teamed up with Electronic Arts to reveal a new technology that would allow ESPN commentators to interact with virtual players and also manipulate past sporting situations to discuss what might have happened if, for example, a player turned to the right at a certain an angle instead of the other way.
The technology uses specialized digital camera and makes use of both real and virtual people to help commentators discuss various situations. Called the Virtual Playbook, the technology brings video games to TV and so far, it has been the other way. Meanwhile, EA has already teamed up with ESPN to produce more sports themed games and the contract would last for 15 years. It is mighty possible that Virtual Playbook is part of the deal. This could help bring back the gamer audience back in front of the screens.
Via: NYTimes
Comments
How wonderful! That’s really exciting. I would love to have that one.