In-game Advertising
IGA Worldwide and Exit Games are going for a world first. Actually, they would be the first to provide in-game advertising solution for mobile games.
To enable advertisers to reach consumers via mobile games, Exit Games' leading multi-player solution for mobile phones - Neutron will be integrated with IGA Worldwide's ad-serving platform the Radial Network.
Neutron can upload in-game advertising on various platforms such as:
a) Java,
b) BREW
c) Adobe Flash Lite.
Advertisers can update, change, geo-target and receive detailed reports on their mobile campaigns with the Radial Network.
IGA Worldwide and Exit Games will both offer consulting to help advertisers and game publishers alike to get the best out of the immense potential of mobile in-game holds.
If you asked me, those in-game ads in mobile would be a big irritant, notwithstanding the fact that they bring loads of revenues. So I am not really excited about it. But since this is a technological innovation, I am all for it.
Via: The Game Feed
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