After having a great success over Halo2 title Bungie Studios has devolved Halo3 the upcoming sequel in the same lineup. The first person shooter title has been announced onto Xbox360 platform wit giving a last touch to current story arc of the Halo trilogy.
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The developer has made an innovative attempt to give hype to the new title i.e. through TV commercial. As per developers words the ad is about 60-second long that will be aired on spots channel ESPN between 5:50 and 6:20PM PST in North America. The ad contains no in-game screenshots. The ground-breaking experiment will give a significant pounce to the unreleased title and will keep the pot boiling until the game pos out by next year.
Via: joystiq
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