A Forrester research report on in game advertising and teenagers revealed that marketers and advertisers who wish to reach teens and young adults consumers effectively should advertise in games. Broadly there are two ways one can advertise. In-game advertising and advergaming. The report says over two thirds of teens and young adults actually own PCs, DVD Players, home stereos, mobile phone and other such devices. Internet enabled camera phones and mp3 players are owned by a quarter of population.



Last year Nielsen survey concludes that among 18-34 year demographic (a bit more than the present sample size though) TV viewer ship has declined by as many as 12% and time spend in video games shoot up by 20%.



What’s more surprising, a whopping 75% of all households (with a male age 8-34) have one video game console on their possession. No wonder, by declaring videogame advertising the fastest growing media segment (40%) Nielsen survey put heavyweights like online advertising on a distant second position.



Though adpunch dismisses the importance of such survey but definitely advertisers and media planners will have a sigh of relief as they can look at it as the new and emerging mainstream advertising media space where they can at least expect if not some a little attention from the youngsters.



Via [Boing Boing]