Indian Mobile Gaming Industry
Indian mobile gaming industry has grown into a $29 million market, and is expected to grow to $250 million by 2010. There is no second thought on marking India as the largest growing market for consumer goods in general and consumer electronics in particular. And when we do that, highlighting the consumer electronics bit, mobile-phones is the most puffed up trend that strikes the mind. Mobile World Congress in Barcelona, Spain – is one major event that draws consumer attention to the latest in the electronic warehouses. Though, it is mentioned here for a reason just otherwise - Indiagames, India’s benchmark mobile and online games company, has released a first ever-focused research on the Dynamics of the Indian Mobile Gaming Business, and the venue chosen to do that, I have just mentioned.
indiagames report
If the mobile market shows an upward trend, to a layman the services associated with it are sure to show an ascending graph – but for the fanatics like you, the exact assessment is what quenches the thirst. Therefore, to satiate the freak within, the elaborate study revealed by Indiagames, is worth a gawk. The study covers various aspects of the Indian mobile gaming industry like user profiles and statistics on operator shares, pricing, download details, top titles, genres, circles and handsets.
The study in accordance to bring to light the increasing dimensions of the mobile gaming industry reveals – that over an average of 100,000 mobile game downloads take place in India on a daily bases, at an average price of Rs. 30, with the top 100 users downloading an average of $20 of games per month. This unique insight certainly forces us to ponder over the business and estimates – visioning where mobile games industry is heading for over the next 3 years. Samir Bangara, COO of Indiagames, very wisely mentions that availability of GPRS on handsets has changed things in the industry over it’s head, with the growth in the GPRS usage, the average mobile game download show a new trend irrespective of the download price variations in the GSM and CDMA phones – while Nokia playing the biggest attribute in the entire ball game.
Vishal Gondal – Founder & CEO, Indiagames has his own take on the entire scenario, he says , “Game revenues are in fact larger than music on GPRS with some operators. A high end user could spend as much as US$20 a month on games – almost 2.5x the average revenue per user in India. We expect the market to grow aggressively in the coming years with our 2010 estimates at around USD 250 million’.
Source: ContentSutra
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