Good days are over for Grand Theft Auto? Take Two's stock price gets a rough beating recently despite GTA's wonderful run. Mounting costs to defend its name and value on different complicated lawsuits also seem has taken its toll on T2. Analysts feel that its quite probable GTA franchisee may lose down all its edge in the near future. Are they going to eliminate the franchisee? Not clear yet, though Elevation Partner and Bono who are behind a $1 billion buyout may advise T2 to do so.
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Padbury in this context mentioned that Rockstar can take advantage of the scenario and can reposition itself. But I have a point here, re branding at what cost? At the cost of getting rid of self identity? From adventure to mundane online table tennis?
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