The Mountain View, Calif based Google Inc is in communique with signing a definitive agreement with Adscape Media Inc., a private company that sells software that integrates ad placement in games. The attempts of Google Inc to broker ads beyond the Web might soon extent into ads that pop up in videogames. Adscape Media Inc. is a closely held San Francisco company whose technology enables for the offering of advertising over the Internet and placement within videogames. The move might be concluded as soon as next week.
Whereas Google has taken a rain check to give any comment on the subject, but for commenting that the company keeps on looking forward to innovative ways to expand its advertising program with the aim of providing advantages to its users, advertisers and publishers, and that in-game advertising provides one such potential expansion amongst several others. The deal is also expected to match up with Microsoft's $200 million purchase of the in-game advertising company Massive previous year, an acquirement that a few insiders say beat Google to the punch. With the interest of Google & Microsoft in-game advertising, the move is going ahead into the gaming mainstream
Related Stories
Real Emotions in videogames?
There has always been idea that some day great game designer will definitely create a game which makes players cry in a similar manner to movies. In my opinion, if games are art; shouldn't they be capable of evoking this kind of emotion? Crying at..
First time in the world: Gaming at 30,000 feet
This is something that has never been done before in the gaming world at least. The hot story today goes like this:- Today, twenty-four of Europe's best video gamers on their way from Copenhagen to the TransAtlantic Showdown video gaming championships...
Ready for KODE5 Global Gaming Revolution?
Gamers from worldwide want to be recognized for their skills and dedication after all it's them, who with not less than 300 million in numbers contribute more than US $35 million to corporations. Don't you want to take part in the Global gaming...
On a quest to record world history in the gaming world
Historians meet the gamers in the new initiative by the University of Texas. The university is on a mission to record the world history in the virtual world, which has existed only in the MMO games till now. The project involves interviewing...
Robocop type weapon scanner to assist policemen
The image atop isn’t what we intended to begin this informative narrative with, but the secrecy maintained by the departments developing the Robocop type arms detector leaves us no choice. The detector would make things easier for the officers who..
