Mario has been used many a time by business to further their interests. Exploiting the popularity of the evergreen game Shigeru Miyamoto made, commercial concerns used Mario whenever they felt it suited their interests must to the disgust of Mario fans.

The latest being from the Japanese department store Parco.
So what will we see Mario in the future as? Pimping for all things between airlines tickets to apparel, kinky handcuffs to condoms, booze to cigars?
Joystiq puts it wonderfully when it says that maybe the Japanese consumers don't have much sentimental value attached to such things. If it sells, we shall by it. *heh*
Click here for a quick flash video of the ad and tell us what do you think.
Via Joystiq