Microsoft will be showcasing IPTV on its next-gen console Xbox360 for the very first time in Europe at The Connected Home show that will take place in Olympia, London from 5-7 March, 2007.

The demonstration will exemplify the novelty coming midway when the next-gen TV is integrated with next-gen gaming in association with an innovative service delivered by your BB provider.
Ed Graczyk; Worldwide Boss of Marketing and Communications for Microsoft TV appreciating the move said that Xbox360 and Microsoft TV IPTV Edition deliver entirely a new and exciting entertainment experiences, but IPTV on Xbox360 delivers a real value proposition for consumers, service providers and content and game developers alike.
Obviously, the mergence of different features under one roof will unearth new scopes in the entertainment world and will offer new entertainment experiences to the users.
IPTV will be available on Xbox360 through your BB service providers by this holiday season.
Via: slipperybrick