In a press release, Pontiac informed that it will intrude the Second Life world next month with debuting a land mass called Motorati Island to set up Second Life phenomenon here. For that Pontiac has purchased a 96-acre section of the world to create a 'car culture' within the community. The funny thing about the island is that Pontiac is providing the land free of cost for the residents.
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Capitalists hope to create their own projects regarding car culture that will provide a chance to the participants to show their creativity. Mark-Hans Richer, marketing director at Pontiac says:
Our mission is to work with the Second Life community to create a place for car lovers that doesn't exist today. You will be able to visit a Pontiac dealership on the island where you can customize a Solstice GXP and then even drive it on a high speed test track. The island will even have its own microsite
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Via: thealphamarketer
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