One factor that is hampering the sales of Sony's PS3 is its prohibitive cost. Sony has to device a way to reduce the cost of its gaming console, which is costliest in the market. For this to happen, however, Sony first needs to cut down on the cost of production of PS3. Recent report by DigiTimes, suggests that this cut may not be far ahead.
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Sony Shiroishi Semiconductor, a subsidiary of Sony, has decided to up the monthly production capacity of blue-violet laser diodes, a key component of PS3. These diodes are used in making the pick-up heads (PUHs) of the HD-DVD and Blu-ray Discs. As their production increases, the manufacturing costs of PS3 might fall. DigiTimes claims that the fall in the production costs maybe as large as $100. Currently, the 60 GB version of PS3 is selling for $599, while the report claims that it takes $840 to manufacture.
There have been news of price cuts before. This time however, there might be some substance in these reports. Although, the prospects of Sony passing on the benefit of decreased costs to the gamers are very bleak, yet, this scenario is what most of the people, who just can't get beyond the sticker shock, are waiting for.
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