EA has come up with a unique marketing plan by making one of the world's tiniest billboards to market their new title Spore. In San Francisco's Union Square, they have set up a 14" by 6" billboard with the new advert. However, the board was placed at the top of one of buildings, making it impossible to read with the naked human eye. It would require a telescope to actually see it. EA has also done us the favor by placing a telescope aimed directly at the board, so users could actually take a look at read it. This idea seems to be quite dandy, because people would actually stop by to look at the ad. If it were just a regular full-scale ad, I think people would less likely notice it among all the other clutter of ads, but this unique idea certainly will have visitors taking a second look. So if you happen to be in the Bay Area in San Francisco, take some time to check this out. Shown below (the last pic) is the actual ad people see when they look through the telescope.
spore billboard1 w8Go2 2263
spore billboard2 jNwoj 2263
spore billboard3 m9ERU 2263
spore billboard wIBJa 2263
via: Kotaku
Related Stories
Mario a marketing slave now
Mario has been used many a time by business to further their interests. Exploiting the popularity of the evergreen game Shigeru Miyamoto made, commercial concerns used Mario whenever they felt it suited their interests must to the disgust of Mario...
Heavenly Sword to see a day after launch in US
Already seen a couple of delays for this week, the videogame industry would taste a mixed flavor of action-adventure, shooter and sports genre on various platforms. As discussed in previous post, even after a delayed launch, EA is inclined to roll out...
Big Brain Academy: Wii Degree to see a day-after launch in North America
A lot of people were pulled into the mouth of severe injuries when Nintendo released its futuristic next-gen console, Wii, when it was launched few months back in November, last year, in North America. However, the injuries are still on the way, out of...
PS 3 Graphics so detailed that it gives you a sense of revulsion
On Tuesday, the British Embassy in Tokyo held a seminar called 'Play UK 2006' on British gaming. It also demonstrated how awesome the graphics of PS 3 is. Play UK 2006 showcased Britain's top-flight contents and development tools. In all six companies...
Robocop type weapon scanner to assist policemen
The image atop isn’t what we intended to begin this informative narrative with, but the secrecy maintained by the departments developing the Robocop type arms detector leaves us no choice. The detector would make things easier for the officers who..
