Max Freiert
Xbox360 relished its launch days because it was able to extract maximum from its enthusiasts s no other competitor was there in the marketplace. Now the circumstances are different, two other rivals are in the market for cut throat competition and it has gone tuff for all the gaming consoles to create space for themselves in such a saturated market. Microsoft smelt the rat and applied a unique market strategy to grab the mob as Amazon cut down the price of the year old console Xbox360 by $100 on both the premium as well as standard console. The offer that was available on limited edition boosted the online trend as the online traffic was incredible as compared to other two new launches in the market.
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Analyst Max Freiert says in spite of going for new consoles like PS3 and Wii as these are the latest launches in the market, gamers gave priority to the Xbox360. The analyst found that Xbox360 and Wii exceeded the demand of PS3, hence leading a significant slump of 15% in PS3's sale. The graph depicts the sales ups and downs.
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The reason for the Xbox360 online traffic hike is purchasing strategy of gamers around the holiday season as the offer was for short-lived with limited editions available for purchase that why gamers wisely proffered Xbox360 instead of PS3 and Wii.
Via: next-gen.biz
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